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The Goldmine in Your Backyard: Decoding the Power of Sphere of Influence (SOI) in Real Estate

The Goldmine in Your Backyard: Decoding the Power of Sphere of Influence (SOI) in Real Estate

by Reinaldo Gonzalez | Nov 30, 2023 | Real Estate

As someone who’s been in the real estate game for a while now, I’ve seen the highs and lows of the market, the fickle nature of leads, and the unpredictable tides of buying and selling. But through it all, one thing has remained constant – the...
The Power of Storytelling in Real Estate: More Than Just Words

The Power of Storytelling in Real Estate: More Than Just Words

by Reinaldo Gonzalez | Nov 23, 2023 | Real Estate

Distinguishing oneself from the crowd is crucial. There are, of course, the usual suspects: top-notch customer service, in-depth market knowledge, and keen negotiation skills. But another often overlooked tool can be the magic wand in your real estate...
The Art of Soft Selling in Real Estate: It’s All About Relationships

The Art of Soft Selling in Real Estate: It’s All About Relationships

by Reinaldo Gonzalez | Nov 16, 2023 | Real Estate

In real estate, there’s a constant race to seal the deal, close the transaction, and move on to the next potential sale. However, if there’s one enduring lesson I’ve learned throughout my career, it’s this: building lasting relationships often...
The Power of SOI Testimonials in Building Credibility in Real Estate

The Power of SOI Testimonials in Building Credibility in Real Estate

by Reinaldo Gonzalez | Nov 9, 2023 | Real Estate

As a real estate broker, I’ve understood this industry’s irreplaceable value of personal relationships and trust. But one specific tool has repeatedly proven its weight in gold: SOI testimonials. Sphere of Influence (SOI): A Brief Refresher Before we dive...
Dealing with Rejection in Real Estate: It’s Not Always About You

Dealing with Rejection in Real Estate: It’s Not Always About You

by Reinaldo Gonzalez | Nov 2, 2023 | Real Estate

Whether you’re a seasoned agent or a budding rookie, we’ve all felt that sting when a lead doesn’t pan out, especially from our Sphere of Influence (SOI). It’s easy to jump to conclusions, questioning our skill set or doubting our worth. But...

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